Western Europe–organized educational standards, the Euro as currency, cohesive transportation, and formality. We’re going to break down the customs of Sweden, the United Kingdom, Germany, and France and give you tips on navigating the region’s rich business culture.


Basics of Western European Business


Some of these might seem common knowledge, however they’re worth repeating. It’s always a good idea to shake hands at the beginning and end of every meeting. Be punctual, straightforward, and gracious. Attempt to speak the local language, you will gain your colleagues respect.


French Business


The French population is around 65 million, and the country’ s citizens are very proud of of their national contributions to the culinary arts, fashion, and literature. There is also a large Catholic population.


Most French business people speak both French and English. However, speaking French during your business transactions will endear yourself to your associates. Avoid starting conversations in English. Then, if you must switch to English because you lack vocabulary or your pronunciation is poor, be polite and show humility. Regardless, make every effort to be well spoken, well mannered, and professional.


Air on the side of caution in regards to greeting high-ranking company employees. There isn’t much fraternizing between executives and lower-level business people. Also, avoid divulging too much personal information. This is considered gauche!


The United Kingdom


The U.K. is composed of England, Scotland, Wales, and Northern Ireland. When it comes to the United Kingdom, subtlety, civility, and, diplomacy are key! The people of the United Kingdom place a high value on manners, so avoid being overly aggressive or too blunt. If you’re too direct, some may interpret your communication as being in poor taste or lacking tact.


Both academics and experience are valued. Also keep in mind that many older organizations have a hierarchical structure, and being a good “team player” is essential.



Economy, precision, really great cars… Germans are known for their ingenuity, straightforwardness, and strong work ethic. You can be successful on your next trip by following a few tips.


Credentials are education are very important, so it’s always a good idea to provide your associates with profiles of your company ahead of time. In fact, Germany is one of the most highly educated countries in the world, boasting several famous universities.


Because education holds such a high priority, be sure to refer to your colleagues by their titles. It’s a sign of respect. And do not be surprised if a German business person criticizes you or gives you blunt adjustments. In German culture, it’s considered a social duty to correct others when it’s needed. Be on time, professional, and confident.




Tolerance, social equality, and a sense of balance make up Sweden’s business culture. The country is socialist, so there is a lot of open communication between managers and employees, and many decisions are made by consensus. At times, this means decisions take longer to make. However, because of Sweden’s organization and efficiency, these ideas are implemented quickly! When you go to Sweden for business, be sure to treat everyone you meet, even part time, low-level employees with lots of respect.


When it comes to Sweden, they prioritize quality of work, not quantity. They trust their employees to work hard during flexible hours. Business attire is often more casual, people report work satisfaction, and their commitment to social justice makes it an ideal country for women in the workplace.


Being relaxed doesn’t mean that they’re inefficient. On the contrary, they are more productive than many countries with more rigid business customs!