You can have the best content in the world, but if you don’t have an amplification strategy, your marketing is lacking. So how do you optimize your audience-building strategy? And what’s the best way to ensure your content is top-notch and gets lots of click traffic? Read on to find out how to rock your marketing game!

Start With Great Material  

Custom content is one of the top three reasons consumers follow brands on social media. However, with SEO marketing, the advertising space has a tendency to become pretty noisy. The best way to make your content stand out from the crowd is to deliver unique, thoughtful information that adds value.

According to Inbound Writer, companies with blogs on their sites get up to 55% more visitors! Think about creating posts that would resonate with your target audience and make them a reality! This leads us to…

Content Promotion – Link Building

An important part of the amplification process lies in link building. Once you’ve created your content, be sure to cite your sources and direct users to other pertinent sources of information using embedded hyperlinks (like this one)! Link building is a simple but effective way to get more page views. And consumers appreciate it, too. Who doesn’t enjoy getting lost on the Internet, hopping from one article to another, learning new things, and gaining an in-depth understanding of a particular subject?


Instead of searching for an audience for your existing content, target an audience and tailor your information to suit their needs and tastes. For example, if your company is a niche clothing store, peruse popular fashion blogs, similar retailers, and social media fashion sites. Study your target audience! Is there a communal speech you could incorporate into your posts? Does your audience respond more favorably to humor or a direct style? Where does your audience go for news and pleasure? Who are the tastemakers in your industry? In what formats does your audience prefer to consume content?

Use all of these observations in your content creation. Then, engage with your audience on social media.  Consider using Facebook, Twitter, and other social media platforms.

Brand Awareness

One of Forbes’ top tips to achieving brand recognition is to develop a heartfelt story that speaks to why you’re in business. This may seem like a no-brainer to some, but a meaningful brand history and message is a crucial part of your marketing materials. Consumers prefer to shop from you if they know, like, and trust your company and its mission.

Millennials and Gen Zers are generations that are less materially driven than their parents. It’s a good business practice, but also important life advice: be passionate about what you’re adding to the world and why you’re in business. Your audience will respond to your enthusiasm.

Use Email

Once customers have signed up for your newsletter or promotions, be sure to personalize the correspondence. Also, avoid reaching out only to let your audience know about sales. Give as much as you get, and you’ll foster brand loyalty and word-of-mouth referrals. Be the company that your audience “just has to tell a friend about.”

Use Social Media in More Ways Than One

Twitter, Instagram, TikTok, and other platforms are great ways to market your materials, both in advertisements and fan pages. Other online strategies include inviting guest bloggers to write for your company site, offering free gifts to people who give your company a shout-out on social media, and getting into a dialogue with your audience. Did someone just Tweet about your company? Engage with them!