In today’s connected world, running a multilingual business is key to profit expansion and long-term marketability. While once shoppers were limited to the products and services available within driving distance, the web today enables click-of-a-button shopping through e-stores around the globe. In order to keep your business competitive, catering to these long distance and international shoppers is absolutely essential. Consider, if a customer from Uruguay calls your business with a question about one of the products featured on your website, are your customer service representatives equipped to answer fully and professionally in Spanish, or will your customer move on the the next store instead?


Multilingualism: Where to Start


With over 7,000 languages spoken around the world, choosing which languages your business will accomodate can be a tough decision. To get started, try choosing languages from areas undergoing economic growth. For example, Asia, Latin America, and the Middle East are currently experiencing historic periods of growth, whereas Europe is balancing on the brink of collapse. Considering the current global economic climate, your priority business languages should be Chinese, Spanish and Arabic. With China holding strong as the world’s second largest economy, projections estimating that 10% of the world will speak Spanish by 2050, and growing trade initiatives in Arabic nations, indeed it seems that these languages will soon be a must for U.S businesses seeking global success.


Multilingualism and Customer Satisfaction


When you are selling a product or service to an international customer, it’s your job to ensure that, in return for their business, you cater to all of their consumer needs. Should your customer struggle to understand a sales pitch delivered in a foreign language, or should you provide them with a customer service representative who can explain your product/service in a language they are comfortable and familiar with? According to a survey commissioned by the Economist Intelligence Unit and Education First, 49% of 600 executives surveyed admitted that communication barriers have stood in the way of major international business deals. By hiring remote multilingual employees around the globe, your business can anticipate and prevent such barriers prior to facing the profit losses resultant of poor international business etiquette.


Recruiting Multilingual Employees


It’s important that multilingual employees are in-tune with international customs and culture as well as language, as communications etiquette abroad is often vastly different to communications etiquette within the United States. To recruit multilingual employees who are also familiar with the culture that they represent, try hiring remote employees. By using advanced call forwarding, you can forward calls made to your regular business line to employees based around the globe. In addition to enabling your business to become multilingual, hiring remote employees can help you to extend your service hours to accommodate customers in time zones all over the world. With a reliable network of remote employees, your business will be able to communicate effectively with international business associates, suppliers, and consumers, giving you an edge in the global market.