Despite its lowly beginnings in a Silicon Valley garage, Google has become a multinational corporation, with 70 offices in 40 locations around the world. Google’s incredible impact on the way that we communicate today is without rival. Can you imagine an internet without Google? Despite many attempts by competitors, Google has yet to lose its place as the #1 search engine on the web.
The Oxford English Dictionary even recognizes “google” as a verb, defining the term as “[t]o search for information about someone or something on the internet.” But Google has not stopped with search engine domination, carving itself a place in the email, phone, social media, and business communications markets as well.
So how has Google achieved its place in the center of our culture and economy, and what are its plans for the future?
Google and Personal Communications
In 2012, Google’s Gmail service blew past competitors Hotmail and Yahoo Mail to become the largest email service in the world. Introduced in 2004, Gmail quickly gained popularity, offering users more space, less spam, and better streamlining features than its communications rivals. Gmail’s priority inbox helps users to fast-track unimportant emails, while its filter commands keep mail junk-free and perusable.
All of these features add up to make Gmail irreplaceable as a personal communications tool, but the icing on the cake is Google’s Google + social media platform. Google + syncs with Gmail to enable email users to stay connected with friends across the globe, while sharing pictures, news, and stories. Google +’s Hangout feature helps families and long distance friends keep in touch by allowing up to ten Hangout participants, who can chat through instant message or video conference. The best part? It’s all free.
Google and Business
After landing itself a place as a firm favorite in the world of personal communications, Google quickly broke into the business communications market. Google business offers personalizable email domains, web analytics and reporting, and business conferencing tools. The bottom line is that Google makes business management easier, and it can even help to reduce traditional communications costs.
Through Google Voice, business owners can maintain long distance and international business relations by completing free VoIP calls. Google Voice also offers free call recording, web conferencing, and call routing features. The key to Google’s success in the business communications market, however, is its universal compatibility. All of Google’s features work in synch, delivering efficient, streamlined results, and Google applications can be accessed from any device, anywhere in the world.
The Future of Google
Google’s future lies in no doubt. The web communications giant is working on expanding its reach still further through futuristic ventures such as Project Ara, Google Glass, Google Chauffeur, Project Loon, and even the Google Contact Lens, a project hoping to create smart contact lenses, with the ability to monitor the wearer’s blood sugar. As Google breaks into the world of smart technology, it continues to develop more comprehensive web and VoIP communications tools, keeping the realm of communications firmly in it grasp. What will come next? Only Google knows, but,at this point, can we expect anything other than greatness?