Open your inbox and take a look at your email conversations. Chances are, there are more than a few interactions that took way too long in writing. You and your recipient might have swapped photos, lengthy text descriptions, and continual questions. Some of these emails might become lost in the noise, further confusing your team and the recipients. Sometimes it’s just easier to show people visuals in real-time. This is where videoconferencing comes in.


When to Use It

Video communication is a major boon to companies that work with remote offices and clients. You can eliminate boundaries and distance by connecting with others in real-time, and skip expensive business travel costs.


Do you need to lead by example, or show someone a process through movement and action? Sometimes instruction over the phone just doesn’t work. You might ask someone to press a certain button, but you can’t be sure if they’re following the right steps unless you watch them.


According to a study from Cisco Systems, videoconferencing can also help teams keep in close contact and build trust between geographically separated groups. Researchers also discovered that meetings generate a stronger relationship between co-workers when there are visual cues, and that the technology can help mitigate culture and personality clashes.


Videoconferencing can be an effective way to unify teams around similar goals, especially if they’re expected to collaborate together on projects. Some information that workers consider “givens” might be completely unknown to remote workers. It can be easier for people to fill in these gaps by speaking together as a group through video. You can also gauge who is struggling with new materials based on body language and facial expressions.


How to Use It


There are a number of third-party UC systems that can link your headquarters and remote offices with videoconferencing and other tools. This gives your employees the freedom to use mediums that fit best for any situation, shifting from text-based instant messaging to phone conversations or video chats. Additionally, your business can connect mobile phones to your business phone numbers, making it easy for workers to pick up calls while on the go.


While you search for the best UC platform, keep an eye out for systems that leverage SIP protocols. This technology makes it possible for your business to communicate with multimedia, such as streaming video. Older platforms can restrict you to just text or voice communications that are afflicted by lag and dropped calls. SIP servers have the power and bandwidth to handle videoconferences across multiple locations. Additionally, these services can save your company money in the long run, since your organization won’t rely on a centralized VoIP server to handle the brunt of the traffic.


Video communications can help your organization revamp processes, building strong client and team relationships. SIP protocols integrated with UC platforms can help you get the most out of business videoconferencing. You must recognize tasks and scenarios that fit best with new mediums to deploy these solutions effectively.


Have any videoconferencing tips to share? Please comment below.