When you run a business, your main goal is to be able to interact with your client base in a friendly and comprehensible way. The best way to attract more clients is to meet their needs and requirements, and if you want to be successful, clients must remain your top priority.


With that being said, every audience’s preferences are different, however, one thing remains the same. The best way to present the products, is to present them in the audience’s native language and adapt the descriptions and explanations to the cultural preferences of the people. When you offer content in several languages, it shows that you put in effort and allow customers to think about the product differently.


Even though it is not design-related, the first step of the process to translate the website. Translators at the TheWordPoint company are well versed in this type of translation. They have been translating various documents and digital content over the years, including websites, apps and software. If you own a website that needs to be translated and adapted to foreign markets, look no further. The WordPoint translators are your golden ticket to enter overseas markets.


To be sure that the translation is properly done, it is best to rely on expert human translators rather than translation software, which is often unreliable and the translation contains a lot of mistakes. This is why employing human translators who do exhaustive research before translating, and try to stay true to the original text, is highly advisable.


When the translation is finished, the next step is to ensure that customers can access the website successfully.  You need to make the decision what approach you will choose. The first option is to have a single website domain. This approach allows you to add subdomains. The other option is to have separate domains where you can host various multilingual website versions.


The advantage of opting for single website domain or having more subdomains for your website, is that it is more affordable because you don’t need to invest a lot of money in URLs and domains. When it comes to this approach, bad things are that it is necessary to redirect pages and broken links are far more common. When you choose the latter approach, to have separate domains, it is very expensive since you have to make sure that the websites are not out-of-date and take care of them constantly. However, the good thing is that it is user-friendly, there is no need to redirect pages, and the risk of having broken links is minimized.


Another tip is to improve the functionality and the overall experience for customers who visit the website.  A clearly visible and functional language menu is important for your customers to be able to spot it easily and instinctively. Usually, the best way is to make a menu where visitors can choose from various languages and it can be located anywhere on the website, whatever suits your website’s design the best. There are two basic approaches: using flags or text. When using flags, you need to be careful because a lot of the times, multiple languages are spoken in a country, and it can be somewhat misleading.


Last but not least, pay attention to details, such as the fonts, typography, format and alignment of the website. Some fonts look great, but are not convenient for these purposes, because the clients want to see a clear layout. The website shouldn’t be too colorful since it can be distracting. Your potential customers should not be squinting their eyes in order to see what the website says, but enjoy the experience and obtain the necessary information.