With social media networking now reaching one out of every four consumers around the globe, incorporating social media into your business sales funnel can be the key to optimizing product exposure, finding better leads, and inspiring customer loyalty. Read on to discover how to boost your business revenue today by using social media marketing techniques to help guide your customers safely through your new, social media-savvy sales funnel.
Step 1: Awareness
Thanks to online shopping and the popularity of social media networking, business exposure is no longer geographically limited. By building a comprehensive social media presence, you can now develop international recognition for your brand, helping to engage potential customers and nurture your business reputation. According to the Rule of Seven marketing concept, the average consumer must be exposed to a product a minimum of seven times before he or she makes the decision to buy. Thanks to social media, achieving that goal is now easier (and cheaper) than ever before. By developing an ongoing dialogue with consumers through your social media presence, you can finally achieve exposure goals without dipping into your marketing budget.
Step 2: Interest
Once you’ve exposed consumers to your product, it’s important to keep them coming back for more. In addition to posting exclusive web offers and follower discounts, link to interesting blogs, articles, and events that relate to your product. Establish yourself as a member of your virtual community by encouraging open discussion, and maintaining discourse with other brands that relate to your business niche.
Step 3: Conversion
Now that you’ve gathered your audience and captured their interest, it’s important to ensure their continued engagement. You can do this by collecting email leads through landing page incentives.Try offering newsletter signup, free webinars, exclusive email club offers, or contest giveaways to generate leads. To seal the deal, install a remarketing pixel on your webpage. Remarketing pixels work by using tracking cookies to help you to re-engage consumers who have visited your site.
Step 4: Sale
Turning leads into customers is all about immersion and incentives. The more consumers hear about your product, the stronger their urge to give it a try–just to see what all the hype is about. To complete the immersion stage of your sales funnel, market your product through as many venues as you can. Once you’re sure that your consumers have had adequate exposure to your product, offer them an incentive to finally take the plunge and invest in it. If you’ve done the job right, a 10% coupon may be all it takes.
Step 5: Loyalty
First time customers are fickle friends, so don’t just love them and leave them. In order to inspire consumer loyalty, you need to follow up. Encourage buyers to leave feedback through your social media pages, and offer special discount codes to repeat customers. Even if you feel as though your current sales pitch is performing well, try tweaking your content every now and then–you never know, you might find that something else works even better.
Step 6: Advocacy
Advocacy is the most important stage of your sales funnel, and it can truly determine the success of your business. Since many consumers rely on buyer reviews and social media shout outs to steer them in the direction of the right product, you need to make sure that your business model is geared up to inspiring your customers to leave feedback. If you find that you’re not getting enough feedback, try offering an incentive. A 5% coupon, or a free shipping offer can work wonders in inspiring customers to go the extra mile and review their product experience.