Globally expanding your business is no walk in the park, especially when you try to introduce mobility into the mix. Mobility is an element that your organization must take into consideration, however, if it wants to keep up with evolving customer behaviors and trends and gain highly-coveted business insight.
Consider this aggregated data from a “State of Mobile 2013” infographic compiled by Super Monitoring:
- 91 percent of the planet’s population has a mobile phone (56 percent of which own a smartphone)
- 50 percent of mobile phone users use their phone as their primary Internet source
- More than two billion mobile devices will be shipped globally this year
- 80 percent of mobile time is spent using apps
- Mobile Web adoption is growing eight times faster than Web adoption did in the 1990’s and early 2000’s
- Global mobile traffic now accounts for 15 percent of all Internet traffic
So, how can you take these numbers and apply them to your international mobile service strategy? Here are some ways to take your existing methods one step further:
Implement Mobile-Enabled or Responsive Design Websites
As of May 2013, 63 percent of cell phone owners use their phone to go online, according to research from Pew Internet. Companies that boast the most mobile-optimized websites will inevitably encounter the highest retention and satisfaction rates.
Portio Research not only calculated that 1.2 billion people were using mobile apps in December of 2012, but that this number is set to reach 4.4 billion mobile app users by the end of 2017. Mobile applications make it easier than ever for customers to interact with your company’s brand as well as to buy products and services.
According to a separate research report from Pew Internet, 72 percent of online adults use social networking sites via their mobile device as of May 2013. Social media and mobility are increasingly going hand in hand. As such, companies should be ensuring a rock solid social service strategy for their mobile customer worldwide.
Local or Toll Free Phone Numbers
Seeing how there can be restrictions that occur from market to market, implementing mobile-enabled local or toll free phone numbers will ensure that communications with your mobile customers always run smoothly.
Consider which of these solutions are best suited for your specific business. Or, perhaps you have already implemented some of these tactics and are looking to expand your strategy. Either way, a dedicated and proactive plan must be put in place to ensure that the needs of your international mobile customers are being met.