Although many consider it a controversial marketing initiative, Google Analytics has certainly redefined the way advertisers interact with potential customers; the engine’s analyzation process allowing marketers to tailor material to users’ preferences and searches. Until privacy reforms are coded into law, marketers can seize the opportunity to gather information about clientele.


Recently Added Tools Optimize Bulk User Access


Earlier this month, Google Analytics introduced a new set of tools designed to help Tag Manager Users to customize their personal infrastructures. Furthermore, third-party templates have been added and re-imagined to help users streamline the tagging process.


Strategies for Becoming a Google Analytics Pro:


  1. Use the technology to analyze the way in which customers interact with your ads. What is working? Which demographic responds positively? Inversely, what audience is unresponsive?
  2. After you’ve done this, determine which ads prove the most effective. Why are they so successful? Pinpoint the recipe for ad engagement and implement this into future campaigns.
  3. Be sure to download Google Analytics to Adview. This will help you streamline your overall marketing gameplan.


Evaluate Keywords


It’s crucial to determine which keywords are giving you good conversion rates. If the keyword has high visit rates than the real issue could be with your website. One way to solve the problem? Make sure your landing pages are adding valuable content to visitors. Speaking of which…


Tips for Great Landing Pages


  1. Provide solid information, entertainment, or interesting content. The point is to enrich your clientele’s lives. Set yourself apart, and you will pull in a more diverse ad base.
  2. Give in order to get; go with the soft sell. Be willing to be indispensable. Do it for free. Eventually, people will be glad to pay.
  3. In your syntax, utilize humor and a conversational tone. It will endear you to audiences and make your business seem approachable.


Determine Where Your Audience Spends Their Time


Most likely, your audience is already out there. So it’s imperative that you locate your clientele and adapt to their language and habits. What keywords are included in the audience’s jargon? Can you find a way to implement them into your campaign? Consider running them through the Google Analytics test and see if these key phrases generate good results.


Don’t underestimate the power of Facebook, Twitter, Tumblr, and blogs to help you target potential clients. There’s no need to “reinvent the wheel.” Just locate potential segments of the population that might be open to your products.


Finally, Use Analytics to Evaluate Your Ad Positions


If you’re trying to figure out which keywords triggered certain ad content, utilize Analytics Keyword Positions to ascertain which keywords are doing the most work. Then, using this new information, you can adjust the key placement to master your conversions.


A Process Worth Exploring, A Skill Worth Honing


Well, there you have it: a brief overview of the ways in which Google Analytics can up your marketing game, putting you miles ahead of any competition. Leave any suggestions or questions in the comments below!