The visual appeal of video has sent the popularity of social video advertising soaring over the course of the past two years, and between YouTube, Vine, Vimeo, Instagram, Google Plus–and soon even Facebook–the opportunities are plentiful for up and coming businesses to get their voices heard. If you haven’t begun promoting your business through video yet, check out the following social media platforms to get started.




Youtube is a great social video advertising outlet, offering effective demographic targeting and the possibility of a worldwide audience. If you choose to advertise through YouTube, keep in mind that many YouTube viewers choose to skip over in-stream ads after the required first five seconds of viewing. If you don’t want viewers to skip over your advertisement, you have to make it more interesting and attention-grabbing than the video itself. If in-stream advertising just isn’t for you, TrueView also offers in-display advertising, which makes your video ad appear when YouTube users search terms relevant to your product.


The greatest part of advertising on YouTube is that TrueView only charges you if your video is actually viewed–that means you get some great analytics data, and only pay for advertising that’s actually effective.




Acquired by Twitter prior to its 2012 launch, Vine is a video looping application that allows users to upload six-second video clips. Advertising through Vine can be challenging, but lucrative with effective presentation. While major brand names have recently begun advertising by adding popular Vine comedians to their payrolls, its also possible for smaller, more budget-conscious businesses to market successfully through Vine. Just keep it funny, keep it light, and keep it short.




Smaller than YouTube, video sharing site Vimeo is often overlooked by advertisers, but Vimeo’s less competitive video database is particularly effective for small businesses, offering low-budget exposure opportunities. Vimeo’s no-ads approach means that you can’t advertise in-stream, but you can promote your own video content. At only $199/month, Vimeo for business is an advertising bargain.




Instagram opened its doors to advertisers in November of 2013, to the discontent of many Instagram users. Instagram ads, however, have proven less intrusive than expected, and many users find the ad program unobjectionable. Instagram selects ads based upon user preference, and ads can be hidden if they prove displeasing to users. Instagram also enables ad feedback, giving advertisers an idea of what works and what doesn’t.


Google +


Google +’s star is still on the rise, and with more businesses than ever before developing a brand presence through the social media platform, Google + has gained a well-deserved reputation as the #1 business to business marketing outlet on the web. Businesses often use Google + to maintain a professional social media presence, ideal for direct product marketing. Google additionally offers recording and sharing tools, enabling business users to utilize Google + for business as well as marketing purposes.




Facebook has announced its plans to offer advertisers video spots that that can cross over from device to device. These ads will target users based upon demonstrated product preferences, enabling advertisers to limit ads to interested users. Facebook released Premium Video Ads in March to select advertisers, and is steadily becoming one of the most popular target-marketing advertising platforms.