Contrary to popular belief, Pinterest doesn’t exist solely to share recipes, life hacks, and domestic tips. (Don’t get us wrong, the site is wonderful for those things, too. Vegan-pumpkin-gluten-free cookies, anyone?)

 

At its core, Pinterest is truly a visually-oriented, social network and lifestyle-curation website. And with over 70 million active users, it’s a major force to be reckoned with. However, in the midst of the website’s “clutter,” it can prove difficult to sort out a Pinterest marketing strategy.

 

 

First, Set Up Your Page  

 

Your first mission–if you choose to accept it–is to set up an appropriate Pinterest business account. If you’re unclear about how to do so, consult our infographic below. (Also, you can find additional tips here and here!)

 

The wonderful thing about Pinterest is that the content shared on the website has a longer lifespan than other platforms. Additionally, Pinterest generates more sales than both Twitter and Facebook (and we like to think the layout is more visually pleasing).

 

This hike in consumerism might be partially thanks to Pinterest’s prioritization of personalization and aesthetics. Individually-named and crafted boards allow for greater user  creativity and expression, making fans of the platform motivated to explore (and ultimately, invest in) products and luxuries.

 

Plus, all pins include the image source, so Pinners are constantly creating a communal, material web and returning to retailer pages.

 

Create Unique Boards

 

The “mood board” or “vision board” aspect of Pinterest allows users to remember items they can’t yet afford. For example, once a Pinner has disposable income, they’re more likely to splurge on something from their “Wish List” than to remember a week-old Facebook ad.

 

So how do you get Pinners to “re-pin” your products? Simple… appeal to the lifestyle they’re trying to cultivate.

 

This is where it’s important to borrow tricks from designer ad campaigns and television spots. When collecting images for your board, consider seemingly-trivial aspects like color, composition, and order of photos. And most importantly, think of a killer board name that speaks to Pinners’ tastes and aspirations!

 

Diversify Your Content

 

It’s a great idea to design boards that don’t solely function as advertisments. Add value and beauty to Pinners lives, and they’ll be more willing to consider your products. Take tips from the pros. J.Crew has a Pinterest account that not only features their seasonal catalogue, but also vintage-photography mood boards with titles like “L.A.” and “Surf Life.”

 

Remember, Pinners want to create their own “dream world.” Create an atmosphere that encapsulates your company’s vision, and Pinners will gravitate towards its authenticity. This is the fun part! Seek out quotes, images, and little touches that inspire and intrigue you!

 

You can also create collaborative boards with colleagues and create a “lifestyle network.” You’ll each supply your partner with heightened traffic and foster a communal vibe!