A good marketing funnel automation tool can be integral to generating quality leads for your business. Here are the top funnel tools to use.


For businesses worldwide, marketing automation is on the rise, and with good reason.


Recent studies show that 80 percent of marketing automation users have seen an increase in leads from using marketing automation software. Seventy-seven percent have also seen an increase in their conversions as a result.


In order to see great results like these, you need to make sure you’re using the right marketing funnel automation software and tools.


Listed below are some of the best marketing funnel automation tools you can use to generate leads and grow your business.


  1. Customer.io

Customer.io allows you to send targeted messages to your customers. When you use Customer.io, you can customize these messages depending on the way in which each particular customer interacts with your site.


It also integrates with your website or app so you can gather data in real time. It allows for easy A/B testing and conversion tracking, too.


  1. AdRoll

If you need help retargeting customers, AdRoll is a great tool to use. AdRoll allows you to use Facebook, Twitter, and other platforms to retarget customers and get them interested in what you have to offer.


It also features a variety of helpful tools, including detailed analytics and conversion reporting to help you figure out what’s working and what isn’t.


  1. Bizible

For those who need help integrating their sales and marketing efforts, Bizible is a must-use automation tool.


Bizible allows you to maximize your AdWords ROI and review various channels to see how your campaigns are working on different platforms.


It provides detailed metrics, as well. This makes it easier than ever for you to measure the effectiveness of different campaigns.


  1. Mailchimp

Email newsletters are a key component of most business’s marketing strategy these days. Mailchimp makes it easy for you to send high-quality email newsletters automatically. Tons of small businesses see great success from using Mailchimp.


In addition to allowing you to automate the email marketing process, it also allows you to personalize these emails, trigger them based on specific actions, and measure their engagement.


  1. Sendgrid

It wouldn’t be a complete list of marketing funnel automation tools without a Mailchimp Sendgrid comparison, would it? Sendgrid is another great tool for those looking to automate the email marketing aspect of this business.


This tool works better for larger businesses that send out a high volume of emails. It also provides a more detailed data, so you can learn more about your customers and what kinds of emails they’re most likely to respond to.


Which of These Marketing Funnel Automation Tools Will You Use?


As you can see, there are many different marketing funnel automation tools you can use as part of your business’s digital marketing strategy. There’s definitely not a one-size-fits-all approach to take when it comes to growing your business.


All of these tools are effective options to consider depending on the size of your business and the specific goals you want to accomplish. Do you want to learn about more marketing tools and techniques? If so, be sure to check out some of the other marketing articles on our blog today.